SEO or Search engine optimisation is the process of affecting the online visibility of an organisation. The results in SEO are “organic” or “earned”. It is evident that higher a website name appears in the search results, the more traffic it will receive. Thus, SEO is seen as an ideal tool to increase awareness and profit of a business.
SEO services company functions by considering how a search engine works, the computer programmed algorithms and keywords typed in the search. A website is optimised by editing its content, adding new content to it and doing HTML coding to it.
The results of SEO are low cost, and unlike PPC, they don’t need a budget for it, and the benefits of SEO will be continuous for business owners. The use of analytics and business tools make sure that the traffic keeps on coming in SEO.
As the audiences are aware of the brand name of search engines like Google, when a brand name starts appearing in the search results, its credibility automatically increases. The ROI in paid search results is low when compared to SEO where the audience is relevant to business. Most of the business owners are already using SEO for their brand and thus, it becomes essential to stay relevant in the market.
The other model in Search marketing is that of Paid advertising which is PPC services. The advertiser pays the publisher a fixed amount every time their ad is clicked. It is seen that PPC is done in most of the prominent search engines like Google and Yahoo.
The benefits of PPC services are listed below-
- Fast results
- Measurable results
- Not affected by Google algorithms
- Reaches the right audience
- Brand recognition
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