For any business owner who is looking to take services of digital marketing, differentiating between PPC and SEO can be confusing. A simple way to distinguish the two techniques is that the traffic coming from SEO is free or organic whereas PPC uses inorganic methods to generate traffic. Both methods are a part of the Search Engine Marketing (SEM). SEM is a tool which is used in the Internet Marketing campaign.
What is PPC?
PPC or Pay Per Click advertising is a business model of internet marketing in which the advertisers pay a fee each time one of their adverts is clicked. In layman’s terms, it is a method of buying those clicks rather than earning them.
How is a PPC campaign set up?
The online marketing companies help business to run a PPC campaign. It is essential to decide the objective of a campaign before you take the PPC services.
Benefits of taking PPC services–
- A PPC campaign only costs when the ads are clicked. Setting up an account with the search engine is also free.
- You can also set up your budget, and that means advertisers are not burdened with advertising spending.
- The PPC campaign is trackable, and this ensures that the keywords which work well are kept.
- A campaign can be modified according to the local demographics, and preference to local consumers can be given.
- A PPC ad is posted on the top and top right of a search engine which means more clicks automatically.
Talking about SEO or Search Engine Optimisation is a process which affects the online visibility of a website or a webpage in a search engine’s result page. Some of the benefits of SEO services are as follows-
- The results are low-cost through SEO
- Conclusive increase in traffic
- Higher credibility
- Business reaches a new level
- Access to the customer data
Do you want to take Pay Per Click Delhi or SEO services?
Contact Splashsys, they are an internet marketing organisation and provide services for website development to reputation management.